SAMMA shifts to Microsoft 365 from Exchange On-Premises

In the ever-evolving landscape of media, SAMAA TV stands as a beacon of unbiased reporting, committed to delivering authentic news and neutral current affairs commentary to its audience in Pakistan. With a mission to uphold ethical journalism, SAMAA sought to enhance its operational efficiency while maintaining its integrity. This case study explores SAMAA’s transition to Microsoft Cloud 365 in collaboration with Innolytix Pakistan, a Microsoft Gold Partner, and the transformative impact it had on the organization.

SAMAA TV, as Pakistan’s first private satellite news channel that provides live transmission simultaneously from all five major cities of Pakistan, faced the challenge of ensuring seamless operations across its network while upholding its commitment to unbiased reporting. With a growing need for remote work capabilities and data security, SAMAA recognized the limitations of its conventional on-premises Exchange infrastructure. The channel sought a solution that would enable remote collaboration, enhance data security, and streamline IT management, all while adhering to its ethical standards.

Solution In collaboration with Innolytix Pakistan, a leading Microsoft Gold Partner, SAMAA embarked on a journey to transition to Microsoft Cloud 365. This comprehensive solution provided SAMAA with a suite of productivity tools and built-in security features, enabling the channel to work and stay connected from anywhere, whether onsite or remotely. Microsoft Cloud 365 offered SAMAA the flexibility to scale its operations seamlessly while streamlining IT setup, management, and costs.

Innolytix Pakistan, leveraging its expertise as a Microsoft Gold Partner, facilitated the seamless migration of SAMAA’s infrastructure to Microsoft Cloud 365. With meticulous planning and execution, Innolytix ensured minimal disruption to SAMAA’s operations during the transition phase. The migration encompassed over 550 users across all five major cities of Pakistan, enabling SAMAA to leverage the full potential of Microsoft Cloud 365.

The adoption of Microsoft Cloud 365 empowered SAMAA News Channel with enhanced collaboration capabilities and robust data security measures. The channel’s team members could now work and collaborate seamlessly, regardless of their location, thereby improving operational efficiency. Moreover, with built-in security features, SAMAA could safeguard its business data against evolving cyber threats, ensuring the integrity of its journalistic endeavors. The streamlined IT setup and management provided by Microsoft Cloud 365 enabled SAMAA to optimize its resources and focus on delivering quality news content to its audience.

By embracing Microsoft Cloud 365 in partnership with Innolytix Pakistan, SAMAA News Channel successfully modernized its infrastructure, ensuring seamless operations while upholding its commitment to unbiased reporting. The collaboration between SAMAA, Innolytix Pakistan, and Microsoft exemplifies the transformative potential of technology in empowering organizations to achieve their mission and deliver value to their stakeholders. As SAMAA continues its journey of journalistic excellence, Microsoft Cloud 365 will remain a cornerstone of its operational efficiency and commitment to ethical journalism.